It’s an exciting time to be a musician, as the Internet and home music production have greatly expanded our possibilities for reaching niche audiences. YouTube, Facebook, CDBaby and iTunes have made it possible for independent musicians to market directly to the listener, allowing us to bypass industry execs who only want to back the next big star who sounds like the last big star. Independent musicians no longer need labels to distribute our music to listeners from anywhere on earth. In other words, traditional folk music can be viable even if record labels don’t push it, even if your local town doesn’t have a venue for you to perform it. You can reach your audience partly or entirely online.